Diani, Kenya | 23 August – 1 September 2024
Red Oak Communications Ltd was engaged as the official event organizer for the 48th ESAAMLG Taskforce of Senior Officials, the 24th Council of Ministers, and the 7th Public–Private Sector Dialogue on Anti-Money Laundering and Combating the Financing of Terrorism (AML/CFT) held in Diani, Kenya from 23 August to 1 September 2024.
This high-level continental gathering brought together over 2,000 delegates, including finance and security ministers, senior government officials, policymakers, regulators, and private sector leaders from across the ESAAMLG member states.
Our Role
Red Oak Communications was responsible for the planning, coordination, and delivery of the event, ensuring seamless execution of the multi-day program and high-level stakeholder engagement.
Media Activation & Communications
To strengthen awareness and engagement around financial crime prevention initiatives, Red Oak implemented a comprehensive communications strategy that included:
-
Targeted press briefings and policy explainer videos
-
Specialized roundtable discussions with financial sector journalists
-
Development of stakeholder newsletters highlighting key resolutions and outcomes
Results & Impact
-
30% increase in positive media coverage compared to previous years
-
Enhanced public awareness of ESAAMLG’s role in combating financial crime
-
Strengthened relationships between policymakers, regulators, and the media
Through strategic communications and professional event management, Red Oak helped elevate the visibility and impact of ESAAMLG’s critical work in strengthening regional cooperation against money laundering and terrorism financing.
