Kenya | 3 May 2024
The National Government Constituency Development Fund (NGCDF) marked its 20th Anniversary on 3 May 2024, celebrating two decades of community development and empowerment across Kenya.
To commemorate this milestone, Red Oak Communications Ltd supported the celebrations through a comprehensive public relations and event coordination strategy designed to highlight the impact of NGCDF projects, engage key stakeholders, and amplify national awareness of the Fund’s achievements.
Our Role
Red Oak Communications developed and implemented the strategic communications plan for the anniversary celebrations, ensuring strong stakeholder engagement and extensive national media visibility.
Communications & Media Activation
The communications strategy included:
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Securing prime-time coverage on national television and leading print media
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Developing and executing a multi-channel digital campaign, including a dedicated microsite, infographics, and video storytelling
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Engaging influencers and key stakeholders on social media to stimulate national conversations
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Launching the #NGCDFAt20 campaign across Twitter, Facebook, and LinkedIn
Impact
The anniversary celebrations successfully showcased 20 years of transformative community projects across Kenya, strengthening public awareness of NGCDF’s role in grassroots development while fostering deeper engagement with stakeholders and the public.
